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Youfoodz eases the post-holiday blues in new campaign via Saatchi & Saatchi Australia
Youfoodz and Saatchi & Saatchi Australia have unveiled a fresh campaign positioning Youfoodz’s nourishing, ready-to-eat meals as the ultimate remedy for busy professionals being thrust back into the real world after the summer break.
Grounded in the insight that returning to the office (and meal prepping your work lunches) can feel like a shock to the system, the tongue-in-cheek campaign introduces a fictional condition: Post-Holiday Acute Aggravated Rebound Condition - or PHAARC (pronounced… well you get the idea). Symptoms include wearing Hawaiian shirts in the office, watercooler-phobia, and sprinkling into conversation exotic phrases picked up abroad.
This ‘diagnosis’ humorously captures the struggle of transitioning from holiday mode to work mode, often resulting in sudden, inappropriate bursts of vacation behaviour. However, with Youfoodz’ wholesome, hassle-free meals, time-strapped professionals don’t need to worry about meal prep.
Chloe Painter, Director - Brand Marketing ANZ at Youfoodz, said, “We’re shining a light on the reality of returning to work after the holidays - and having a little fun with it. PHAARC captures that post-holiday struggle we all know too well, and reminds Aussies that while the transition can be tough, meal prep doesn’t have to be. Youfoodz is here to make nourishing, great-tasting food effortless, so you can focus on getting back into the swing of things”.
Avish Gordhan, Chief Creative Officer at Saatchi & Saatchi Australia, added, "January is a strange time. People are back at work physically. But mentally, it takes a while to convince the mind to get off the beach towel and circle back to those red-flagged emails. We wanted to capture that awkward truth and acknowledge the habits that are part of getting back into the working world. PHAARC is our tongue-in-cheek diagnosis of this and a playful reminder that, when it comes to food, a return to reality can be easy and satisfying with Youfoodz”.
Reminding consumers that Youfoodz is ‘real food for the real world’, the campaign, produced by Clockwork, launched across TV, OOH, social and digital on January 5th, the first day back at work for many Australians.
Grounded in the insight that returning to the office (and meal prepping your work lunches) can feel like a shock to the system, the tongue-in-cheek campaign introduces a fictional condition: Post-Holiday Acute Aggravated Rebound Condition - or PHAARC (pronounced… well you get the idea). Symptoms include wearing Hawaiian shirts in the office, watercooler-phobia, and sprinkling into conversation exotic phrases picked up abroad.
This ‘diagnosis’ humorously captures the struggle of transitioning from holiday mode to work mode, often resulting in sudden, inappropriate bursts of vacation behaviour. However, with Youfoodz’ wholesome, hassle-free meals, time-strapped professionals don’t need to worry about meal prep.
Chloe Painter, Director - Brand Marketing ANZ at Youfoodz, said, “We’re shining a light on the reality of returning to work after the holidays - and having a little fun with it. PHAARC captures that post-holiday struggle we all know too well, and reminds Aussies that while the transition can be tough, meal prep doesn’t have to be. Youfoodz is here to make nourishing, great-tasting food effortless, so you can focus on getting back into the swing of things”.
Avish Gordhan, Chief Creative Officer at Saatchi & Saatchi Australia, added, "January is a strange time. People are back at work physically. But mentally, it takes a while to convince the mind to get off the beach towel and circle back to those red-flagged emails. We wanted to capture that awkward truth and acknowledge the habits that are part of getting back into the working world. PHAARC is our tongue-in-cheek diagnosis of this and a playful reminder that, when it comes to food, a return to reality can be easy and satisfying with Youfoodz”.
Reminding consumers that Youfoodz is ‘real food for the real world’, the campaign, produced by Clockwork, launched across TV, OOH, social and digital on January 5th, the first day back at work for many Australians.
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