Not often you have advertising royalty in the building.
What an honour it was to host Sir John Hegarty at our Melbourne HQ for a special Q&A session hosted by our CCO, Mandie van der Merwe - in front of a full house, no less.
Sir Hegarty was a founding partner of Saatchi & Saatchi in 1970, before becoming the founder of Bartle Bogle Hegarty (BBH London) in 1982 with John Bartle and Nigel Bogle.
The session was an exploration of art and ‘truth’, with Sir Hegarty sharing his insights on creativity, risk taking, and the future of advertising.