Toyota_Brand Safety-Hero-Video
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Toyota
Toyota Brand Safety
the impossibility:
With close to three million vehicles on Australian roads, Toyota takes its commitment to keeping Australians safe seriously - and that means real-world testing for real-world driving. Real-world safety isn’t about perfect conditions. For Toyota, safety means being tested where life happens - in the messy, unpredictable reality of school runs, regional highways and city traffic.
the possibility:
Toyota’s new safety campaign pulls back the curtain on their real-world testing - from advanced active systems like Toyota Safety Sense to the passive structures engineered to protect occupants when the unexpected happens.
strategy
creative
production
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