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Ampol
The Adventures of Ampy
Unseen Growth:
Driving unreasonable brand preference in a commoditised category.
Growth Unlocked:
- Defying a stagnant category and increasing brand preference to an all-time high
- Nearly 1 in 2 Australians moved closer to choosing Ampol
- Majority sentiment shift, with 56% now viewing the brand more positively
- Outperformed targets on preference and trial
Defying a stagnant category and increasing brand preference to an all-time highstrategy
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creative
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production
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