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LEXUS - Luxury of Choice TVC
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Lexus
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Luxury of Choice Plug-In Hybrid
Unseen Growth:
Electrifying sales by redefining luxury.
Growth Unlocked:
  • Sales of Lexus hybrids, PHEV and EV models set a new record in Australia
  • Lexus achieved an all-time high of 76.5% electrified share across its lineup
  • Cut-through of 25%, well-above average for the category
strategy
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creative
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production
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