what
who
where
End-The-Trend-005
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Cancer Council Australia and DoHAC
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End The Trend
Unseen Growth :
Young people listen to other young people, not institutions.
Growth Unlocked  :
  • 21% increase in the number of young Aussies applying sunscreen.
  • 32% increase in young people who think that influencers reject a suntan
  • 450 000 young Australians moved towards sun-safe behaviours
  • ROI of $8.70 in preventative health costs for every $1 of advertising invested
strategy
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design
production
content
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Campaign Information

Job Info

Recognition and results

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