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Cancer Council Australia and DoHAC
End The Trend
Unseen Growth :
Young people listen to other young people, not institutions.
Growth Unlocked :
21% increase in the number of young Aussies applying sunscreen.
32% increase in young people who think that influencers reject a suntan
450 000 young Australians moved towards sun-safe behaviours
ROI of $8.70 in preventative health costs for every $1 of advertising invested
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Cancer Council Australia and DoHAC
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End The Trend
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