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Royal Australian Mint
Donation Dollar
Unseen Growth:
Using design to drive reappraisal of hard currency and encourage charitable giving.
Growth Unlocked:
- Australians donated over $662,500 in the two months following the launch
- 53% of those surveyed donated a dollar at least once
- 84% said Donation Dollar was appealing, or very appealing
- 8.9% of the Australian population was reached by the campaign messaging during the launch campaign
Australians donated over $662,500 in the two months following the launchstrategy
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design
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content
Campaign Information
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Recognition and results
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