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Toyota
Brand Safety
Unseen Growth:
Real world testing turned safety from a checkbox to a consideration driver.
Growth Unlocked:
- Awareness of Toyota Safety Sense leapt 12% YOY to 53% against a market average of 26.3% of competing auto safety technology
- Desirability for Toyota Safety Sense outpaced the market at 51% to a market average of 32.4% of competing auto safety technology
Awareness of Toyota Safety Sense leapt 12% YOY to 53% against a market average of 26.3% of competing auto safety technologycreative
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