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Arnott’s
Bikkie Belt
Unseen Growth:
Stretching a TV sponsorship into a business-driving piece of renovation culture.
Growth Unlocked:
- Built brand fame that strengthened pricing power, with price elasticity down 49%
- Created a sought-after consumer object, with the Bikkie Belt giveaway being oversubscribed by 2,612%
- Extended the partnership beyond The Block, earning high-profile coverage across Triple M and The Today Show
- Reached 7.8 million Australians, turning everyday brand love into cultural visibility
Built brand fame that strengthened pricing power, with price elasticity down 49%strategy
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creative
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production
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content
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