Grand Prix Winner at the WARC Innovation Awards.

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Toyota LandCruiser Emergency Network wins the Grand Prix at the WARC Innovation Awards.

We are excited to be flying our Nothing Is Impossible flag high today. Toyota LandCruiser Emergency Network scooped the Grand Prix at the WARC Innovation Awards and also received a Special Award for ‘Product or Service Innovation’.

Hugo Pinto, Innovation Services Leader EMEA, IBM Interactive Experience and a WARC Innovation Awards judge, described why this innovation from Toyota stood out: “Toyota is leveraging an asset here, creating a crowdsourced emergency network, where every Toyota LandCruiser owner can sign up to do their fair share.

“This shows people that they can have a much bigger impact because they own a specific vehicle. It blurs the boundaries between personal and professional. This will be the next stage of the sharing economy.”

For more information go to read the press release