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St.George asks customers to unleash their Little Dragon in new Start Something campaign

St.George Bank is introducing a new character, Little Dragon, as part of its latest ‘Start something’ campaign.

Following an integrated launch across social, radio, digital, outdoor and in-branch the campaign rolls out across television from May.

Little Dragon has been created to represent the little voice in your head, taking on the role of a life coach and appearing at moments of indecision, to inspire and motive you. He’s cheeky, courageous and fun – he’s your Little Dragon! The new brand icon has been designed to appear across all brand touch points.

See the TVCs from Saatchi & Saatchi here:

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