A-League

WHERE HEROS ARE MADE

Client: A-League
Role: TV & OOH


A-LEAGUE WHERE HEROS ARE MADE

The second season of Where Heroes Are Made kicks off

The A-league launches the second instalment of its ‘Where Heroes Are Made’ brand to promote the upcoming 2019/20 Season.

The ‘Where Heroes Are Made’ platform launched in 2018 with a campaign that championed the A-League and W-League as a place where homegrown talent can become footballing heroes.

In 2019, the objective is to champion the atmosphere of a live match, inspiring fans to watch heroes being made in real-time, from the stands.

Using real match footage and fan’s recollections of live game moments as inspiration, Saatchi & Saatchi partnered with Passion Pictures and 2Viente to create an animated spot that is a 30-seocnd taste of what it feels like to be at an A-League and W-League match.

The spot is supported by a national OOH and digital campaign that carries through the animated-style to hero a player from each club.




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