BETFAIR

The Game within the Game

Client: Betfair
Role: TV


Betfair launches new brand positioning

Saatchi & Saatchi Melbourne have recently created a new positioning and integrated campaign for Betfair, titled ‘The Game within the Game’.

The idea celebrates the very rational and data driven approach its customers take to betting, through visualising actual sports data as key sporting moments. 

Pip Kerr, Betfair Marketing & VIP Director said “Because we are the only betting platform in Australia that wants winners, we are all about giving our community the right data, intelligence and support they need to be successful in their decisions.  The ‘Game within the Game’ idea certainly celebrates that in a very visual and category disrupting way”.




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