ST.GEORGE

Paperless Home Loans

Client: St.George
Role: Integrated Campaign


St.George Home Loans Go Paperless

St.George is encouraging home buyers to ‘Go Paperless’, with an integrated campaign promoting its new online home loan application tool, which simplifies the process and helps educate buyers along the way.

The campaign features the bank’s well-loved character, Little Dragon, appearing alongside first-time home buyer Liz, who’s frustrated and overwhelmed by the amount of paperwork she’s facing for her home loan application – that is, until Little Dragon, in his usual cheeky manner, solves the problem for her.




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