St.George Bank

Christmas


St.George Christmas

St.George Bank has launched its Christmas campaign which this year brings to life the importance of connection and generosity of spirit.

The nostalgic campaign follows the story of 10-year-old Danny finding a way to bridge the gap of physical distance from his dad by making a meaningful Christmas gift this year – with the help of his Little Dragon.

“In speaking with our customers we found that it really is the thought that counts when it comes to Christmas giving,” St.George head of brand and advertising Kate Kissane says.

“While the festive season may be different this year for many, the things that make it really wonderful — family, generosity and connection — are more evident than ever.

“Christmas has always been a particularly special part of the St.George calendar. It’s the time of year where we celebrate connecting with our customers and community, and our annual campaign is a big part of that.”

“We really enjoyed showing our Little Dragon’s tender side in this latest Christmas spot for St.George,” Saatchi & Saatchi chief creative officer Mike Spirkovski says.

“‘It’s not what you spend, it’s what you give’ is an important message for families this year given the challenges of 2020 and we hope it inspires a more meaningful holiday season.”




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