THE KIDS' CANCER PROJECT

I Don't Want To Be An Angel


I DON’T WANT TO BE AN ANGEL

The ‘I don’t want to be an angel’ campaign pays tribute to the defiant spirit of children and young adolescents with cancer with a campaign to rally Australians to get behind the urgent need to find better ways of treating the disease.

Children with cancer are usually shown as helpless victims. And we’re usually left feeling there’s little we can do to save them. Many charities seek money to support these kids through their treatment, but by focusing on science, solutions and survival, The Kids Cancer Project wants to change their treatment altogether. And save them, via much needed advances in medical research.

We needed to shake-up the apparent apathy around backing science as the solution to childhood cancer, while also showing the strength it takes to live with this disease. We need people to realise that new research brings new hope for these kids.

Sick children are children. They don’t want to go to hospital, suffer nausea, or live with fear. They may have no choice but to undergo unpleasant treatment, but they certainly don’t want to be angels. This idea is about keeping that defiant spirit alive.

The campaign includes television, print, digital and social, and launched to coincide with September Childhood Cancer Awareness Month, with the aim of driving donations to help sick kids get in front of cancer.




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