Devondale

Graze Free


Devondale Graze Free

Saputo Dairy Australia and Saatchi & Saatchi Melbourne have recently released a new positioning and integrated campaign for Devondale.

The campaign expresses Devondale’s belief that great dairy comes from cows that Graze Free, and it is this simple belief that has been dramatized across the ads.

“Devondale is one of Australia’s most iconic and long-standing brands, our new campaign is an exciting step in our history of providing high quality dairy to all Australians,” Saputo Dairy Australia head of marketing Kara Cooley says.

The campaign has been rolled out across TV, digital, outdoor and in store since May this year.

“We like the simplicity and altitude of the Graze Free idea, and are pleased to learn how well this first expression is being received by the audience,” Saatchi & Saatchi managing director Mark Cochrane says.




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