Bank of Melbourne World Emoji Day

Saatchi & Saatchi Melbourne develop an entertaining social video to celebrate World Emoji Day.

Melbourne is an epicenter of different cultures, races, and backgrounds. But whether you’re Greek, Lebanese, old, young, female, male, Catholic or Buddhist, there’s one universal language we all speak; emoji.

So, to celebrate World Emoji Day 2017 we took to the streets of Melbourne to film a little emoji magic. Capturing shots of everyday Melbourne at its best, we then overlaid our favourite emojis into the scenes, bringing them to life.