Strategy Partner – Insights, Data & Analytics

Cécile is our Strategy Partner of Insights, Data & Analytics


Cécile heads up our Insights, Data & Analytics practice and Social & Content Marketing practice across our Sydney and Melbourne offices.

Over the years, Cécile has worked for industry-leading communications agencies in the UK and Australia, across multiple sectors, local and global brands including financial services, telecommunications, tourism and FMCG.

Both a strategic and creative thinker, she leads the development of data-led, insight-rich communications strategies and uses research, data analytics and data science to inform both our strategic and creative thinking. As a Salesforce-certified Marketing Cloud consultant, she also has a keen interest and experience in using marketing technology to drive growth and efficiency.

Passionate about marketing, she writes about its development and future direction and has been invited to judge at top advertising and marketing shows over the years, including the Australian Effie Awards and most recently as a member of the International Academy of Digital Arts and Sciences, the judging body for the Webby and Lovie Awards.