The Power of Thumbs

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St.George Bank celebrates the Power of Thumbs in their Everyday Banking Campaign​.

St.George’s Everyday Banking Account app gives customers unprecedented control of their financial life, right from the palm of their hand. The app includes helpful features such as Cardless Cash, SMS Alerts, Card Block and high tech innovations like Fingerprint Login and Apple Watch app.

The campaign consists of a range of unexpected content videos – each one delivering a different product message – delivered through online, socially and mobile.